WWF’s mission is to build a future in which people live in harmony with nature. Their supporters help to conserve biodiversity, the web that supports all life on Earth; reduce humanity's ecological footprint; and ensure the sustainable use of natural resources to support current and future generations.
Working across everything from cash appeals, press ads, social and creating a fresh legacy welcome pack. I’ve even had the daunting task of telling supporters their beloved adopted animal can no longer be supported (often it’s because the species is no longer in need of help, so not all bad news)!
Jo Briffitt, Supporter Engagement Campaigns Manager said of the most recent appeal ‘…it has been a wonderful project and I have really enjoyed working with you and collaboratively bringing <project name>* to life!
*Project name redacted until released
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