The Brain Tumour Charity
Insight
Shockingly, it’s been 20 years since the last major breakthrough in brain tumour treatment. And that just simply isn’t good enough.
Shockingly, it’s been 20 years since the last major breakthrough in brain tumour treatment. And that just simply isn’t good enough.
Imagination
Emma Howard and myself were asked to help come up with a Christmas campaign which included delivering everything from a proposition workshop, mail pack, landing pages and social posts on a very tight schedule.
Impact
Under tight timings and a small budget, we gathered together a team of people from the Brain Tumour Trust, along with members of the brain tumour community to share their own lived experience and ideas. We brought along plenty of inspiration to help us brainstorm together, before gathering everything we learned to write the creative brief - with the main proposition at the heart of the work.
Under tight timings and a small budget, we gathered together a team of people from the Brain Tumour Trust, along with members of the brain tumour community to share their own lived experience and ideas. We brought along plenty of inspiration to help us brainstorm together, before gathering everything we learned to write the creative brief - with the main proposition at the heart of the work.
Our Christmas appeal raised 8.2% more than the previous year smashing the fundraising target, with a response rate of 3.2% and average gift of £76.
