Everyone loves cupcakes. And everyone wants to help defeat dementia. Put the two together and you have Cupcake Day on 16 June.
We've all got a particular style – and a favourite cupcake. Some of us are all flowery kitsch with a cherry on top, some of us are more dash-to- the-shops-and-buy. And that's OK – we're inviting everyone to host a Cupcake Day in their own unique way to raise money for Alzheimer's Society. We created the entire event and all the materials, from the website, DM, social, radio and film, set in the fabulous Cupcake Day salon.
This is the launch year for Cupcake Day and we doubled our sign up targets within the first week of launching. And we've all got a little squidgier.